A Study on the Effectiveness of Transmedia Practices in Contemporary Media Education

Authors

  • Dr.Sheik Mohamed S.H Assistant Professor and Head Department of Visual Communicatiion S.A College of Arts and Science Chennai,Tamil Nadu,India.
  • Dr.G.C. Premnivas Assistant Professor, Department of Visual Communication, S.A College of Arts and Science, Chennai, India
  • Mr. Makesh.S Assistant Professor, Department of Visual Communication, SRM Institute of Science and Technology, Chennai, India
  • Mr.S.Prakash Assistant Professor and Head, Department of Visual Communication, Avichi College of Arts and Science Chennai, Tamil Nadu, India.

Keywords:

Transmedia Practices, Media Education, Qualitative Study, Secondary Data, Student Engagement, Media Literacy

Abstract

In response to the quick growth of digital and multi-platform media settings, transmedia practices have become a cutting-edge educational method in modern media education. Through a qualitative analysis based on secondary data, this study seeks to investigate the efficacy of transmedia practices in media and communication education. In order to comprehend how transmedia techniques affect student engagement, skill development, and media literacy, the study examines and synthesises the body of existing material from books, journals, and academic publications. The results show that transmedia practices assist the development of technical and creative skills, encourage critical media comprehension, increase learner motivation, and encourage active engagement. While pointing out issues with infrastructure, faculty readiness, and evaluation techniques, the study also emphasises pedagogical advantages including experiential and learner-centred learning. By combining qualitative observations, the research contributes to academic discourse on transmedia pedagogy and underscores its relevance in aligning media education with contemporary industry practices.

References

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Published

2026-04-14

How to Cite

Dr.Sheik Mohamed S.H, Dr.G.C. Premnivas, Mr. Makesh.S, & Mr.S.Prakash. (2026). A Study on the Effectiveness of Transmedia Practices in Contemporary Media Education. Macca: Journal of Linguistic Applied Research, 3(1). Retrieved from https://journal.adityarifqisam.org/index.php/macca/article/view/250

Issue

Vol. 3 No. 1 (2026): April 2026

Section

Articles

License

Copyright (c) 2026 Dr. Sheik Mohamed, Dr.G.C. Premnivas; Mr. Makesh.S, Mr.S.Prakash

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.