The Study of Environmental Communication in Graphic Design Cover pages in Print Media in Tamilnadu
Keywords:
Environmental Communication, Graphic design, Visual social semiotics, Content analysis, Print mediaAbstract
Environmental Communication is the key topic in today’s visual and digital era, today we communicate our thoughts and ideas through images to the audience every day. In this Context Environment information on our earth in print media through graphic design cover pages is a study on environment communication in graphic design. The objective of the study is to analyse the effectiveness of environmental communication in graphic design through 5 selective cover pages from print media. It is a qualitative content analysis of the graphics through visual social semiotics. The designs were selected based on the design content which provides effective messages through graphic presentations of environmental issues. The designs were analysed in-depth with visual social semiotics and the design content were Envis newsletter, pollution status in Tamilnadu, Raisel Carson’s Mouna vasantham book cover page design, Chernobyl in Kuralgal- Anuperazhivin vaymozhi varalaru cover page, Bhopal –Azhivin arasial cover page design and Ezhavathu Oozhi book cover page design. The study covers the above graphic design effectiveness through visual social semiotics and the researcher presented that these designs were effective in environment communication. These designs create environmental awareness to the general public through print media. The print media is an effective media on environment issues and justifies environment communication in graphic design is well presented.
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