Strategies For Empowering Msmes Based On Local Wisdom In Mangepong Village, Turatea District, Jeneponto Regency

Abstract

MSMEs play a crucial role in the local economy, especially in rural areas such as Mangepong Village, Turatea District, Jeneponto Regency. However, MSMEs in this region face various challenges, including limited capital, market access, and a lack of innovation in marketing strategies. This study aims to analyze strategies for empowering MSMEs based on local wisdom to enhance the economic sustainability of the community. The research employs a qualitative method with a case study approach, involving in-depth interviews with MSME actors, field observations, and document analysis. The findings indicate that leveraging local wisdom, such as culturally-based products, traditional production techniques, and community-based marketing patterns, can enhance MSME competitiveness. Additionally, support from the government, academics, and local communities plays a crucial role in fostering sustainable MSME development. Training, access to technology, and partnerships with private sectors have also contributed to strengthening MSME competitiveness. In conclusion, local wisdom-based empowerment strategies can serve as an effective solution for developing MSMEs in rural areas, improving community welfare, and preserving local culture.